NHS England launches campaign to raise awareness of health visitors and their five key visits

NHS England (West Midlands) has launched a campaign today (18 May) to raise awareness of the role of health visitors and the five key visits they provide to expectant mums and families of children aged 0-2 ½ years.

The Five Key Visits campaign, which runs across Birmingham, the Black Country, Solihull, Worcestershire and Coventry, includes posters, adverts on popular websites Mumsnet and Netmums and dedicated web pages – It also includes new contact cards for parents to keep handy with the name and contact details of their health visitor.

The campaign highlights that every family should have a named health visitor who can offer them a range of advice and support on everything from breastfeeding and weaning to immunisations and minor illnesses from birth until their child is five years old.

Julia Neall, local Health Visiting Transformation lead for NHS England (West Midlands) said: "We're delighted to launch this campaign which has been developed following feedback from parents and families of young children across the region.

"We hope that the campaign will raise awareness of the five key visits that parents and families can expect from their health visitor and encourage them to seek help and advice from their health visitor when they need it."

The campaign runs until 1 October 2015, when the responsibility for commissioning health visiting services transfers to local authorities.

Find out more at or join in the discussion on Twitter at #fivekeyvisits

Note to editors

The five key visits from a Health Visitor take place:

  • When you are around 28 weeks pregnant
  • 10-14 days following the birth of your baby
  • When your baby is 6-8 weeks old
  • A review of your child's development at 9-12 months
  • A review of your child's development at 2-2½ years

NHS England is the body which leads the NHS in England. Its main aim is to improve the health outcomes for people in England, and it sets the overall direction and priorities for the NHS as a whole. For further information, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 0113 8253231

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